Some markets just do not lend themselves well to telephone lead generation – SEO being a prime example, because it has a bad reputation, and people have virtually no way of assessing the probity of the business, or their results, over the telephone. Added to this is the sheer volume of companies in the SEO space.

Other businesses operate in an equally crowded market, but they can exploit a high quality lead generation campaign successfully. Recruitment companies and IT services companies are both good examples of very busy industries where top quality lead generation can provide an excellent return on investment.

They key is to focus on the defining elements of the business; what makes it stand out from the multitude of other businesses in the industry? It could be anything from the size of the company, to location, product or service specifics, price, delivery; all of these things represent a niche to start generating leads around. To make this strategy work, a lot of effort has to go into finding out about the business and where these angles might lie.

Often the most powerful way of generating the leads is to work out how they speak to the failings of competitor companies, and use that to highlight how good the client company is.

So for example – we once worked with a security company that had a particular niche in remotely monitored alarm and CCTV systems, which drammatically cut down the amount of false alarms causing the police or site manager to be summoned. Instead of saying, ‘Our drammatically reduces the amount of false alarms’ the most effective strategy was to say ‘A lot of our customers had got extremely frustrated with the amount of false alarms they were getting with their previous supplier; but this is working well for them.’

There is probably some sales psychology that someone could point to that causes that, but it has been proven again and again as a very strong lead generation tactic.

Take a look at our lead generation website and our services page to see how we can help you with your lead generation strategy.

The key is to have a very clear idea of what the lead generation campaign is meant to achieve: this sounds simple, most people would say ‘more sales.’ However, it is important to precisely match the mechanics of the the campaign to the needs and capacity of your organisation.

Do you have a sales team that will follow up all kinds of leads, or is it just one or two people who need very qualified appointments setting? Do you know exactly who you need to speak to in each target organisation, or will there be some exploration? Do you know how to qualify the lead appropriately? How many leads do you need, or how many can you sensibly manage?

Working out the answers to these questions is not easy, particularly if lead generation campaigns are not something you have tried before. This is where a good quality lead generation and appointment booking service like Big House Business Services can be invaluable.

A professional lead generation agency can help you sensibly map out your requirements, and what it will take to get there. While each of Big House’s projects are totally bespoke, their experience in managing these campaigns will be invaluable in working out how best to target the leads, how many leads can be reasonably acquired, and how they can best be qualified to your requirements.

The best lead generation agencies like Big House will not quote random figures during this process, but will take the time to learn about your business, your background, your future plans and everything inbetween in order to get the best possible lead generation process in place. This will translate through to better quality appointments and leads, as they will be based on the unique  circumstances of your company, not a generic call centre approach.

Big House Business Services Ltd have a variety of service areas, which you can read about in more detail here. It always pays to invest in the best quality lead generation service that you can afford, because a poor lead generation service runs the risk of damaging your business rather than helping develop it.

Most companies who use a lead generation or appointment booking service come away very disappointed. It might seem as though you got a lot of leads or appointmets, but how many sales did you actually generate as a result? The chances are it’s not very many.

We start by working out what an excellent sales prospect looks like to you. We invest more time and energy than any other company in getting to know your business, what makes it unique, what kind of people and companies you need to meet, what makes your service or products special.

It’s only by investing this time and effort in understanding your business that we know that the sales prospects we pass to you are likely to translate into sales.

Big House are totally different to any of our competitors. We don’t focus on the number of calls we make in a day, or the amount of information requests we can get, or how many notional appointments we have set. The judgement of our service will be in the sales you make as a result of using it, nothing else.

Please browse the site to look at our specific services, and use the contact form to ask for a quote or for answers to any questions that you might have.